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| My Website. |
Ok, so I need potential customers to find ASP Event Photography. Of course there are newspapers, magazines, local listings that I could look at, but before all that I figured I’ll get a much larger audience by taking my business online. I started off by creating a website. It needed to be a site that would showcase my work and advertise the services I have to offer (event photography, wedding photography, newborn photography, portrait photography and pet photography). I chose Wix to design my site, there is a large variety of templates and the user interface seemed pretty easy to use (this was important because my web design experience is pretty much zero!). For my domain name I chose https://www.aspeventphotography.co.uk/, I was concerned that it was a little long but I went with it anyway. I also chose the .co.uk rather than .com as my target customers would be looking for a photographer in UK - initially targeting areas that I am familiar with such as Manchester, Carrbrook, Stalybridge, Glossop, Saddleworth, Hyde, Duckinfield etc.
I didn’t have to do much reading online to discover that getting ranked and appearing on
Google was going to be quite important so I have spent considerable time researching SEO (search engine optimisation). The first step of this was to get my site up to a standard so that Google could find it. This was quite tricky as the majority of my site was photographs so this wasn’t going to help Google much when it was looking for keywords. Ideally I would want Google and Bing to find my site when people typed in phrases such as wedding photography Manchester, pet photography Hyde, Newborn photography Stalybridge or local portrait photography etc. This was going to be nigh impossible to fill my site with keywords for all the areas I wish to cover. Nevertheless I have put in what I could to at least give me some representation as a Manchester photographer.
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| My Facebook business page. |
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| My business on Google Maps |
After reading on various websites that creating links to my site is important to get https://www.aspeventphotography.co.uk/ on to Google I decided to create links on as many social media platforms as I could. Facebook, YouTube, LinkedIn, MySpace were some of the most obvious but there are many more out there that I was able to create a profile on, such as About.me and 500px. And I still keep finding more each time I decide to have a look! As long as there is a section for me to link back to https://www.aspeventphotography.co.uk/ then I spend some time in creating a reasonable profile. To aid in being found in a certain area I also created a page on Google Business. Time will tell if Google finds me!
Wedding Photography Manchester | Newborn Photography Manchester | Portrait Photography Manchester | Pet Photography Manchester
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